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# What if... they won't have my data matrix
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Prioritize and select your most privacy-centric use-case ideas!
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**What is this for?**
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The tool is to help you brainstorm & select applicable ideas for privacy use-cases. The What if... they won't have my data matrix helps you categorize ideas according to:
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_Datasets_: what private data is involved in the cases
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_Threat actors_: what kind of threat actors (governments, corporates, hackers) are involved in data abuse
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_Available data abuses_: how these actors use your data
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_Unavailable data impact_: how data usage or approach changes when there's no data available
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_Privacy benefits_: how systems, relations, economies change after getting back control to your data
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**Step-by-step guide**
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**Step 1**
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Download this PDF and print it on an A2 sheet of paper. You can also draw the graph on a flipchart if you can’t print.
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**Step 2**
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Grab all your post-its with ideas on them from a previous ideation exercise. Plot the ideas into the wow-now-wow matrix.
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**Step 3**
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Take 3 voting-dots for each person (or use a marker), and vote 3 favorite ideas. After the voting session, select the 3 ideas which received the most votes.
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**Step 4**
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Step back and analyze the privacy benefits. In an ideal scenario, your “unavailable data impact” and “benefits” fields should highlight the most feasible ideas for now – and the most impactful for the future.
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