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# What if... they won't have my data matrix
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Prioritize and select your most privacy-centric use-case ideas!
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What is this for?
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The tool is to help you brainstorm & select applicable ideas for privacy use-cases. The What if... they won't have my data matrix helps you categorize ideas according to:
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Datasets: how easy or difficult are these ideas to be implemented within the current structure, assets, and capabilities of your organization? From a technical and organizational perspective, are these incremental or disruptive ideas?
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Threat agents:
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Available data abuses:
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Unavailable data impact:
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Privacy benefits:
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Step-by-step guide
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Step 1
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Download this PDF and print it on an A2 sheet of paper. You can also draw the graph on a flipchart if you can’t print.
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Step 2
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Grab all your post-its with ideas on them from a previous ideation exercise. Plot the ideas into the wow-now-wow matrix.
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Step 3
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Take 3 voting-dots for each person (or use a marker), and vote 3 favorite ideas. After the voting session, select the 3 ideas which received the most votes.
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Step 4
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Step back and analyze the privacy benefits. In an ideal scenario, your “unavailable data impact” and “benefits” fields should highlight the most feasible ideas for now – and the most impactful for the future.
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