From 63dedbe56f5e76620bac01b3f0d3ee888c8fa7d6 Mon Sep 17 00:00:00 2001
From: Mykola Siusko <116563801+Msiusko@users.noreply.github.com>
Date: Sun, 16 Apr 2023 19:39:08 +0200
Subject: [PATCH] Create Pagency.md

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+# Pagency framework
+**Pagency framework** is a tool to facilitate impactful privacy-enhancing ideas & raise privacy culture in web3.
+
+![alt text](https://github.com/Msiusko/web3privacy/blob/main/Pagency/Pagency%20framework%20logo.png?raw=true)
+
+*Web3 tech stack could empower human privacy*
+
+- **Raise awareness** about the necessity of privacy protection.
+- **Build tools** to enhance privacy.
+- **Advocate** for the following business models not based on surveillance capitalism. 
+
+**Return human agency for data-driven decision making.**
+
+## _**Audiences**_
+
+- **web3 ecosystems** > Help builders come up with feasible ideas
+- **hackathons** > Help teams deliver impactful solutions
+- **individuals** > Scale up privacy-enhancing services experimentation
+- **educators** > Advocate for privacy using a practical tool
+
+The more use-cases would be shipped -> the better Web3-privacy would progress as a habit, lifestyle & basic human right.
+
+![alt text](https://github.com/Msiusko/web3privacy/blob/main/Pagency/img/Framework.png?raw=true)
+![alt text](https://github.com/Msiusko/web3privacy/blob/main/Pagency/img/Pagency%20framework%20vision.png?raw=true)
+
+**Check PDF version** [here](https://github.com/Msiusko/web3privacy/blob/main/Pagency/Pagency%20framework%20v1.0.pdf)
+
+## Contents
+- [Humans](#Humans)
+- [Data](#Data)
+- [Challenge](#Challenge)
+- [Threat Actors](#Threat-actors)
+- [Privacy layers](#Privacy-layers)
+- [Solution](#Solution)
+- [Partners](#Partners)
+- [Resources](#Resources)
+- [Success metrics](#Success-metrics)
+- [Implementation](#Implementation)
+- [Examples](#Examples)
+- [Resources](#Resources)
+
+# **Below is a step-by-step Pagency components introduction. You will find framework-as-a-template plus Brave & Lunar Wallet examples at the end of the page.**
+
+## Humans 
+![alt text](https://github.com/Msiusko/web3privacy/blob/main/Pagency/img/Humans%20title.png?raw=true) 
+
+- _Who are you building for?_
+- _Why should they care?_
+
+**Create in-depth human-personas based on interviews or research.**
+
+**Web3 services usage**
+- _What kind of web3 services this human uses?_
+- _What are the data breaches in those services?_
+
+**Privacy**
+- How aware is a person of the necessity for privacy protection?
+- How easily person would give up privacy in exchange for services or product features?
+- Why this human needs privacy protection?
+- What would happen with a human without additional privacy?
+
+**Personal data literacy**
+- Does a person know how his/her/theirs data has been abused?
+- Does a person know how to protect himself/herself/themselves? 
+- What kind of privacy-enhancing solutions does a person use?
+
+**Empathy**
+Try to talk with some of those people. Talk broadly about their internet rights, privacy, web3 services, and security. Make products for them & not just for yourself. Humanity-centered design is a practice [tool](https://www.interaction-design.org/literature/topics/humanity-centered-design)
+
+**Suggestions**
+- Web2 users - help them to convert to Web3
+- Web3 users - empower their existing services
+
+**Hint**: focus on humans as communities, not just individuals.
+
+## Data 
+![alt text](https://github.com/Msiusko/web3privacy/blob/main/Pagency/img/Data%20title.png?raw=true) 
+
+- _What kind of data are you protecting?_
+- _Why does this data matter?_
+
+**Write down a list of sensitive data you aim to protect or re-design business model.**
+
+
+Data is the fuel of blockchain & surveillance capitalism. It’s regularly exploited & used by third parties without your consent. Not just Google or Facebook, but also Web3-services from wallets to CEXs collect personal data.
+
+_Exploited data could be presented in different forms_:
+- transactional data
+- IP addresses
+- name
+- age
+- geo 
+- wallet address etc
+
+**Example**
+Google services track your online behaviour, make look-alike modelling & sell your profile to advertisers. So you become “a product”.
+
+**References**
+- Data brokers [Description](https://en.wikipedia.org/wiki/Data_broker)
+- Facebook-Cambridge Analytica [Case](https://en.wikipedia.org/wiki/Facebook–Cambridge_Analytica_data_scandal)
+- Data protection [basics](https://www.dataprotection.ie/sites/default/files/uploads/2019-07/190710%20Data%20Protection%20Basics.pdf)
+
+**Suggestions**
+- Explore how Data flows within the internet.
+- Explore how Data brokers collect & sell sensitive data.
+- Explore how Web2 & Web3 data correspond with each other.
+- Analyse how much Data you share with third parties daily.
+- Analyse GDPR practices like [Data Protection Impact Assessment](https://gdpr.eu/data-protection-impact-assessment-template/)
+
+**Hint**: think of both on-chain & off-chain data when you are doing research.
+
+## Challenge
+![alt text](https://github.com/Msiusko/web3privacy/blob/main/Pagency/img/Challenge%20title.png?raw=true) 
+
+- _What are the main barriers on your way?_
+- _How do they compromise the person, you, industry?_
+
+**Write down a list of challenges that stand between humans & your idea.**
+
+Web3 isn’t a transparent or regulated market. That’s why it’s easier to spy on humans. At the same time, humans don’t know how to choose the correct privacy-enhancing service.
+
+**Examples**
+- unregulated blockchain-data aggregation
+- third party surveillance
+- lack of privacy literacy
+- “fake privacy” within existing solutions
+- existing architecture allows third parties to spy on personal data
+
+**Suggestion**
+Analyse the Tornado Cash case from open-source development & DAO governance perspectives.
+
+**Hint**: think of the ZK market that solves the challenge of preserving sensitive data while validating parts from KYC to age verification.
+
+## Threat Actors
+![alt text](https://github.com/Msiusko/web3privacy/blob/main/Pagency/img/Threat%20actors%20title.png?raw=true) 
+
+- _Who is threatening privacy-balance?_
+- _How do these bad actors use personal data?_
+
+Write down a list of multiple actors challenging web3 privacy from the data-analytics companies to marketing agencies.
+
+Specify what threats these actors cause: selling, spying, stealing data etc.
+
+
+**Examples**
+
+- **Corporations** - Google is at the heart of surveillance capitalism, selling humans’ data to advertisers.
+- **Hackers** - exploit vulnerabilities in tech, sell databases with personal data.
+- **Scammers** - malicious actors behind stolen funds.
+- **Governments** - think of the [NSA](https://www.eff.org/nsa-spying) or [Pegasus](https://en.wikipedia.org/wiki/Pegasus_(spyware)) cases dealing with gov surveillance apparatus.
+- **Data brokers** - specialises in collecting personal data or data about companies, mostly from public records but sometimes sourced privately, and selling or licensing such information (Experian, Equifax, Acxiom).
+
+**References**
+- Chainalysis used the block explorer website to collect wallets & other data: [click](https://www.coindesk.com/business/2021/09/21/leaked-slides-show-how-chainalysis-flags-crypto-suspects-for-cops/)
+- ConsenSys revealed that it collects user data: [click](https://www.coindesk.com/tech/2022/11/24/ethereum-software-firm-consensys-reveals-it-collects-user-data/)
+
+**Hint**: actors could be both web2 or web3 native.
+
+## Privacy layers
+![alt text](https://github.com/Msiusko/web3privacy/blob/main/Pagency/img/Privacy%20layers%20title.png?raw=true) 
+
+- _What privacy layer are you contributing to?_
+- _What’s a trade-off compared to other layers?_
+
+Choose one of the different approaches to the web3 privacy-enhancing: from embedded to total anonymity. The approach depends on compliance-readiness & moral beliefs.
+
+**Definitions**
+- **Embedded** - network-level privacy that allows seamlessly deploy privacy within dApps. Privacy by default. Example: Manta Network
+- **Configurable** - is a configurable approach to privacy that lets humans disclose their transactions to third parties. Example: Aztec
+- **Enterprise ready** - enterprise grade & government compliant privacy protection standard. Example: NYM
+- **Total anonymity** - human-centric privacy without compliance compromises & invisible to law enforcement units. Example: DarkFi
+
+**Resource**: Web3 privacy layers overview from embedded to total anonymity [article](https://medium.com/p/4ddf8e7c3b4d)
+
+**Hint**: think of a privacy implication complexity: KYC+AML could be great for accountability in the USA, but it means the death penalty in Iran
+
+## Solution
+![alt text](https://github.com/Msiusko/web3privacy/blob/main/Pagency/img/Solution%20title.png?raw=true) 
+
+- _How your idea empower humans?_
+- _How sustainable is your solution in 1-3-5 years?_
+
+**Brainstorm the bravest ideas without the limits. Then, visualise them using traditional or digital surfaces.**
+
+Apply the following filters to choose idea you like the most: 
+
+- **Privacy-first**: it’s in line with privacy-enhancement
+- **Usable**: it’s easy to use &/or implement
+- **Empowering**: it empowers humans’ lives
+- **Impactful**: it shapes existing surveillance vs privacy balance
+- **Feasible**: it’s possible to develop an idea from tech, open-source & economic points
+
+**Examples (web3-native)**
+- dVPN hides your actual IP address from third party websites & apps
+- Messengers protect your private communication from exploitation
+- Private currencies could protect human identity in front of oppressive government
+
+**Suggestion** double-check existing Web3 privacy-enhancing solutions: [Web3privacy now database](https://github.com/Msiusko/web3privacy)
+
+**Hint**: lots of web3 solutions complement each other - an ecosystem-centric approach simplifies ideation/development  
+
+## Partners
+![alt text](https://github.com/Msiusko/web3privacy/blob/main/Pagency/img/Partners%20title.png?raw=true) 
+
+- _What partners could scale your idea?_
+- _What kind of value do these partners add?_
+
+**Write down actors that could help you to activate or scale the solution.**
+
+**Make reverse engineering**: imagine a time when your solution has been implemented on a broader scale. 
+What kind of partners do you need to make this happen? 
+
+**Examples**
+
+- **Investors** - cover development & marketing costs, scale up market delivery
+- **Developers** - implement & adapt the solution to speed up Product-market-Fit
+- **Institutions** - could advocate & adopt solutions (think of messenger like Signal here).
+- **Journalists** - they could become ambassadors of your solution
+- **Opinion Leaders** - both traditional or web3’s best actors preaching for change (from Vitalik to Shoshana Zuboff) 
+
+**Hint**: partners should unlock value for you
+
+## Resources
+![alt text](https://github.com/Msiusko/web3privacy/blob/main/Pagency/img/Resources%20title.png?raw=true) 
+
+- _What resources do you need for a start?_
+- _What resources do you need to sustain your idea (1-3 years)?_
+
+**Write down all potential resources you need to launch your idea & sustain it.**
+
+**Split idea implementation into phases**: _MVP, Product-market-Fit, Scaling_.
+Each phase requires a different amount of resources.
+
+**Examples**
+- Financial expenses
+- Human resources
+- Partners
+- Legal support
+- Investments
+- Community
+- Governance
+
+**Study**
+How [Rotki](http://rotki.com) is [trying](https://twitter.com/LefterisJP/status/1595827264956289024) to find the Product-Market-Fit being open-source + [Gitcoin](https://gitcoin.co/grants/149/rotki)
+
+**Suggestions** 
+- Think broadly about missing skills from the team (example: developer doing investment relations).
+- Think about the potential business model (grants, sponsorships, subscriptions, fees etc)
+
+**Hint**: resource management could come in handy, helping to understand feasibility of idea for yourself & wider audiences (from hackathon jury to investors) 
+
+## Success metrics
+![alt text](https://github.com/Msiusko/web3privacy/blob/main/Pagency/img/Success%20metrics%20title.png?raw=true) 
+
+- _How would you measure success?_
+- _What is the one ultimate metric to track?_
+
+Write down a list of metrics that define the success of the product.
+
+**Think broadly about metrics**: what would they be for humans, partners or hackathon organisers?
+
+**Play with the future vision**: how metrics would change from MVP to ultimate Product-Market-Fit?
+
+**Examples**
+- **tech-centric**: GitHub-readiness: clean code, ease of fork, compostability;
+- **human-centric**: UX/UI-readiness, ease of use, Web2-to-Web3 conversion rate, the total amount of users, recurring users, word of mouth 
+- **community**: organic growth rate, the value-driven contribution rate
+
+
+**Filter metrics via formula**
+- the 1 ultimate metric (example: financial sustainability = revenue + organic growth)
+- 3 key metrics (example: financial sustainability, DAO autonomy, market penetration)
+
+**Hint**: always separate product performance metrics from the financial side
+
+## Implementation
+
+![alt text](https://github.com/Msiusko/web3privacy/blob/main/Pagency/img/Implementation.png?raw=true)
+![alt text](https://github.com/Msiusko/web3privacy/blob/main/Pagency/img/Pagency%20framework%20template.png?raw=true)
+
+## **Principles of privacy-enhancing development**
+
+**Human centered** 
+> Place humans in the centre of your idea. Care about his/her/theirs emotions, crypto & privacy literacy.
+
+**Solve an actual privacy-specific problem** 
+> Empower humans with practical privacy solutions that could be used here & now.
+
+**Accessible to the future Web3 audience** 
+> Think about newcomers using your services in forthcoming years.
+
+**Ethical** 
+> Don’t build services for money laundering, criminal activities or violating human rights.
+
+**Open-source** 
+> Make your idea accessible to the world via GitHub, Devfolio, GitLab.
+
+## **Idea valuation**
+
+**Default state**: _Decentralisation ethos sync  - it redistributes power from centralised actors back to humans_.
+
+**Problem Importance**
+> How important is the problem being solved? (10: extremely important)
+
+**Privacy-solution impact** (addressable market) 
+> thousands, millions of humans
+
+**Ease of implementation** 
+> How complex is the implementation: budget, team, processes > from 1 to 10
+
+**Effectiveness** 
+> How effectively does the idea address the referenced problem? (10: ultimate effectiveness)
+
+**Product-market-Fit** 
+> time vs efficiency
+
+**Community contribution** 
+> re-usability, compostability
+
+## Examples
+
+![alt text](https://github.com/Msiusko/web3privacy/blob/main/Pagency/img/Framework%20template.png?raw=true)
+
+# Brave browser
+
+![alt text](https://github.com/Msiusko/web3privacy/blob/main/Pagency/img/Brave%20case%20study%20example.png?raw=true)
+
+# [Lunar wallet](https://devfolio.co/projects/lunar-wallet-34c4)
+
+![alt text](https://github.com/Msiusko/web3privacy/blob/main/Pagency/img/Lunar%20wallet%20case%20example.png?raw=true)
+
+# [Editible template (PPTX)](https://t.co/DURQaD0fy8)
+
+## Resources
+
+**Lectures**
+- Kurt Opsahl “The value of cryptocurrencies in supporting of human rights”: [watch](https://www.youtube.com/watch?v=zZybrj8vTNc)
+- Jaya Brekke (CSO, NYM) “Privacy, the big picture”: [watch](https://www.youtube.com/watch?v=7KVLGIukBEA)
+- Salomé Viljoe "Data Egalitarianism and the Digital Services Act" [watch](https://www.youtube.com/watch?v=O0okpkeSNTM)
+
+**Web3 privacy-enhancing projects**
+- Web3privacy now database: [explore](https://github.com/Msiusko/web3privacy)
+- Web3 privacy landscape [map](https://github.com/Msiusko/web3privacy/blob/main/Web3privacyhttps://github.com/Msiusko/web3privacy/blob/main/Web3privacy%20landscape%20now.png)
+
+**Books**
+- Shoshana Zuboff “The Age of Surveillance Capitalism”: [buy](https://www.publicaffairsbooks.com/titles/shoshana-zuboff/the-age-of-surveillance-capitalism/9781610395694/)
+- Rebecca Giblin and Cory Doctorow “Chokepoint Capitalism”: [buy](https://chokepointcapitalism.com)
+- Danielle Keats Citron "The Fight for Privacy: Protecting Dignity, Identity, and Love in the Digital Age" [buy](https://www.harvard.com/book/the_fight_for_privacy/)
+
+**Hackathons**
+ETH Brno [privacy & security edition](https://ethbrno.cz) + [Devfolio](https://ethbrno.devfolio.co)
+
+**Press**
+Coindesk Privacy week [materials](https://www.coindesk.com/layer2/privacyweek/)
+
+**Movies**
+[The Social Dilemma](https://www.humanetech.com/the-social-dilemma) 
+
+## **PDF version** 
+[Available here](https://github.com/Msiusko/web3privacy/blob/main/Pagency/Pagency%20framework%20v1.0.pdf)
+
+_Part of the [Web3privacy now](https://github.com/Msiusko/web3privacy) research project_